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//How IMS Works

Ford Campaign Components

Direct Mail

IMS offers a large variety of direct mail creatives designed to drive buyers to your showroom. Whether it’s a national holiday, grand-opening, or year-end promotion, our experienced graphic design team can customize each unique event.
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Website Integration

Our tailor-made, sleek, and contemporary design seamlessly aligns with your brand, offering customers a preferred texting platform that requires just one simple step to initiate. Our cutting-edge solution replaces outdated form fill evaluators to enhance both the quantity and quality of generated leads. We strategically place our link in the VDP, SRP and iframe to avoid disrupting the customer experience and overpowering your website.
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Personal URL Landing Page

Our fully integrated platforms allow consumers to enjoy a simplified buying or selling experience. Whether responding to an email or social media ad, scanning a QR code, or typing in a PURL from a direct mail piece, IMS streamlines and automates your follow-up procedures, ensuring a more efficient and effective way to engage and capture leads.

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Text2Trade Evaluator

Once an in-market shopper engages with our marketing material, IMS utilizes its proprietary A.I. technology to retarget and follow up with any hot leads through our automated BDC platform. Text2Trade will then allow the consumer to complete a trade evaluation with a simple click of a button. This provides the best experience for the in-market shopper and generates the highest quality lead to the dealership’s CRM system.
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Email & Digital Display

IMS targets consumers by combining year, make and model data with defection patterns and demographics. We’ve built a verified audience of more than 200M people tied to billions of data points. This helps us understand an individual’s unique interest along with creating a more tailored experience for the consumer. All our data is permission-based, ethically sourced and GDPR, CCPA & CAN-SPAM compliant.

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Social Media

Launched from our dedicated Facebook & Instagram pages, our customized ads increase conversion rates by targeting highly engaged potential customers within a specific radius of your dealership.
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20K

Consumers

Average Campaign Size

65

Days

Standard Campaign Term

0

Risk

IMS takes on 100% of the risk

76%

New Customers

Average Percent of New Customers Per Campaign

32

Sales

Average Sales Per Campaign

// Case Studies

//Result 

Beechmont Ford

600 Ohio Pike, Cincinnati, OH 45245

90

Campaign Days

77

New Customers

105

Total Cars Sold

$192

Cost Per Car Sold

73%

New Customers %
//Get in Touch

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more questions?

Complete the form and one of our IMS Team members will contact you shortly. Need an answer right away? Call us at our corporate office and we will happily answer any questions or walk you through a short screenshare at your convenience.

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