Skip to content

Our process

HOME
Our process
// Our Marketing Process

Multi-Channel Bundle

Our InMarket strategy utilizes advanced algorithms to accurately gauge how consumers react to various advertising avenues. This insight empowers IMS to target buyers at the bottom of the sales funnel effectively, delivering tailored advertisements for optimal engagement.

We then apply hundreds of different data points, defection patterns, and buying habits to customize each dealership’s AOR based on region, brand, and competition. Lastly, we cross reference each consumer by previous engagement, online patterns, and purchase history to allow our AI technology to grade each shopper with an “In-Market” buyer rating.

Whether through direct mail, social media, email, digital display, or some other form of advertising, IMS ensures a steady stream of qualified buyers to your dealership.
// Production

Creatives Design & Reputation

A dealership’s reputation within the community is invaluable. Recognizing this, it all starts with the IMS Graphic Design Team producing a variety of professional creatives customized for each campaign and event.

Our unconventional approach allows us to pinpoint the right audience at the right moment with the right message. No gimmicks or free giveaways needed here, but rather a high-end looking event using the most recent factory brand imaging & event logos for CO-OP submission.
This approach creates a user-friendly experience for the customer, making them feel compatible in doing business with your dealership!
// Production

Creatives Design & Reputation

A dealership’s reputation within the community is invaluable. Recognizing this, it all starts with the IMS Graphic Design Team producing a variety of professional creatives customized for each campaign and event.

Our unconventional approach allows us to pinpoint the right audience at the right moment with the right message. No gimmicks or free giveaways needed here, but rather a high-end looking event using the most recent factory brand imaging & event logos for CO-OP submission.
IMS has partnered with a third party service provider, CDK Global, to match and authenticate “in-market” sales. We are 100% transparent in this process and provide the entire manifest to the dealership up front. IMS programs are compatable with all major DMS providers

This approach creates a user-friendly experience for the customer, making them feel comfortable in doing business with your dealership!
//How IMS Works

Campaign Components

Direct Mail

IMS offers a large variety of direct mail creatives designed to drive buyers to your showroom. Whether it’s a national holiday, grand-opening, or year-end promotion, our experienced graphic design team can customize each unique event.
Click Here

Website Integration

Our tailor-made, sleek, and contemporary design seamlessly aligns with your brand, offering customers a preferred texting platform that requires just one simple step to initiate. Our cutting-edge solution replaces outdated form fill evaluators to enhance both the quantity and quality of generated leads. We strategically place our link in the VDP, SRP and iframe to avoid disrupting the customer experience and overpowering your website.
Click Here

Personal URL Landing Page

Our fully integrated platforms allow consumers to enjoy a simplified buying or selling experience. Whether responding to an email or social media ad, scanning a QR code, or typing in a PURL from a direct mail piece, IMS streamlines and automates your follow-up procedures, ensuring a more efficient and effective way to engage and capture leads.

Click Here

Text2Trade Evaluator

Once an in-market shopper engages with our marketing material, IMS utilizes its proprietary A.I. technology to retarget and follow up with any hot leads through our automated BDC platform. Text2Trade will then allow the consumer to complete a trade evaluation with a simple click of a button. This provides the best experience for the in-market shopper and generates the highest quality lead to the dealership’s CRM system.
Click Here

Email & Digital Display

IMS targets consumers by combining year, make and model data with defection patterns and demographics. We’ve built a verified audience of more than 200M people tied to billions of data points. This helps us understand an individual’s unique interest along with creating a more tailored experience for the consumer. All our data is permission-based, ethically sourced and GDPR, CCPA & CAN-SPAM compliant.

Click Here

Social Media

Launched from our dedicated Facebook & Instagram pages, our customized ads increase conversion rates by targeting highly engaged potential customers within a specific radius of your dealership.
Click Here
//Flowchart

Customer Pathway

Experience effortless engagement and seamless interactions with our wide-ranging marketing approach. By leveraging a combination of our multimedia mix, we guarantee a user-friendly experience that captivates and converts. Our campaigns seamlessly integrate into all dealership platforms and websites, simplifying setup and ensuring leads are effortlessly delivered into your CRM system in real time. Whether you’re reaching out to potential buyers or nurturing existing leads, our integrated strategies deliver a streamlined journey for both you and your customers, maximizing engagement and driving results.

Direct Mail

Social Media

Email

Dealership’s
CRM System

Website Integration

Service Hanger

Text2Trade

//Data Security and Certification

Sales Verification Protocol

IMS collaborates with a variety of trusted service providers, like CDK Global and Reynolds & Reynolds, to authenticate “In-Market” sales. We maintain complete transparency throughout this process, providing the dealership with our full manifest list prior to the start of each campaign. For sales matching, IMS campaigns seamlessly integrate with all major DMS providers, for streamlined operations, so no one gains access to any dealer’s database.

DMS Certified Vendor

As a certified vendor, IMS works directly with each DMS provider, to ensure that all data is encrypted and secure with the highest level of protection. Additionally, IMS wears the badge as an approved vendor with RCI, CDK Global, & Comply Auto and follows all new FTC Safeguard rules & GLBA.
More recently, we are proud to announce that IMS is now officially an approved marketing vendor with Chrysler, Dodge, Jeep & Ram.

DMS sales Data

Data is integrated with the IMS manifest exclusively for sales matching purposes. This ensures that no unauthorized access is granted to the dealer's DMS system. Third-party support is also accessible.

iMS manifest

IMS provides the dealership with the full manifest prior to the start of each campaign. This includes the first name, last name, and full postal address of all targeted consumers.

third-party sales verification

Matching process

Data and metrics undergo processing through a matching software, are refined, and presented in a user-friendly report for the dealer's review.

results to IMS

IMS delivers comprehensive sales reports and metrics to the dealership bi-monthly. Financial analysis content is provided at the end of the campaign.

//Get in Touch

Ready to start or have
more questions?

Complete the form and one of our IMS Team members will contact you shortly. Need an answer right away? Call us at our corporate office and we will happily answer any questions or walk you through a short screenshare at your convenience.

Watch Our 2-Minute Video