:root {
      --ims-orange: #f15a00;
      --ims-orange-dark: #d94f00;
      --ims-orange-soft: #fff1e8;
      --ims-charcoal: #272727;
      --ims-text: #424242;
      --ims-muted: #6f747b;
      --ims-border: #e7e7e4;
      --ims-soft: #f7f7f4;
      --ims-white: #ffffff;
      --ims-ink-soft: #373a3d;
      --ims-shadow: 0 20px 55px rgba(39, 39, 39, .08);
      --ims-shadow-sm: 0 10px 30px rgba(39, 39, 39, .07);
      --container: 1380px;
      --header-height: 76px;
      --radius-lg: 28px;
      --radius-md: 18px;
      --radius-sm: 12px;
    }
.ims-shell *, .ims-shell *::before, .ims-shell *::after { box-sizing: border-box; }
html {
      scroll-behavior: smooth;
      background: var(--ims-white);
    }
body {
      margin: 0;
      overflow-x: hidden;
      background: var(--ims-white);
      color: var(--ims-text);
      font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
      font-size: 16px;
      line-height: 1.65;
      text-rendering: optimizeLegibility;
      -webkit-font-smoothing: antialiased;
    }
body.nav-open { overflow: hidden; }
body.single-post #content.site-main { padding-top: calc(var(--header-height, 80px) + 32px); padding-bottom: 48px; }
.ims-shell a { color: inherit; text-decoration: none; }
.ims-shell button, .ims-shell input, .ims-shell textarea { font: inherit; }
.ims-shell button { cursor: pointer; }
.ims-shell img {
      display: block;
      max-width: 100%;
    }
::selection {
      background: var(--ims-orange);
      color: var(--ims-white);
    }
:focus-visible {
      outline: 3px solid rgba(241, 90, 0, .42);
      outline-offset: 4px;
    }
.ims-shell .skip-link {
      position: fixed;
      top: 10px;
      left: 10px;
      z-index: 200;
      transform: translateY(-180%);
      padding: 10px 16px;
      border-radius: 10px;
      background: var(--ims-charcoal);
      color: var(--ims-white);
      font-weight: 700;
    }
.ims-shell .skip-link:focus { transform: translateY(0); }
.ims-shell .container {
      width: min(calc(100% - 48px), var(--container));
      margin-inline: auto;
    }
.ims-shell .eyebrow {
      display: inline-flex;
      align-items: center;
      gap: 9px;
      margin: 0 0 18px;
      color: var(--ims-orange-dark);
      font-size: 13.2px;
      font-weight: 800;
      letter-spacing: .16em;
      line-height: 1.3;
      text-transform: uppercase;
    }
.ims-shell .eyebrow::before {
      width: 25px;
      height: 2px;
      background: var(--ims-orange);
      content: "";
    }
.ims-shell .copy-stack .eyebrow--foundation {
      max-width: none;
      margin-bottom: 18px;
      color: var(--ims-orange-dark);
      font-size: 13.2px;
      font-weight: 800;
      letter-spacing: .16em;
      line-height: 1.3;
      text-transform: uppercase;
    }
.ims-shell h1, .ims-shell h2, .ims-shell h3, .ims-shell p { margin-top: 0; }
.ims-shell h1, .ims-shell h2, .ims-shell h3 {
      color: var(--ims-charcoal);
      font-weight: 750;
      letter-spacing: -.045em;
    }
.ims-shell h1 {
      max-width: 780px;
      margin-bottom: 26px;
      font-size: clamp(44px, 6vw, 72px);
      line-height: .99;
    }
.ims-shell h2 {
      max-width: 760px;
      margin-bottom: 22px;
      font-size: clamp(34px, 4.2vw, 58px);
      line-height: 1.04;
    }
.ims-shell h3 {
      margin-bottom: 9px;
      font-size: 21px;
      line-height: 1.2;
    }
.ims-shell .lede {
      max-width: 640px;
      margin-bottom: 0;
      color: var(--ims-muted);
      font-size: 18px;
      line-height: 1.75;
    }
.ims-shell .section-intro {
      max-width: 750px;
      margin-bottom: 52px;
    }
.ims-shell .section-intro p:not(.eyebrow), .ims-shell .copy-stack p:not(.eyebrow) {
      max-width: 690px;
      margin-bottom: 16px;
      color: var(--ims-muted);
      font-size: 17px;
      line-height: 1.75;
    }
.ims-shell .section-intro p:not(.eyebrow):last-child, .ims-shell .copy-stack p:not(.eyebrow):last-child { margin-bottom: 0; }
.ims-shell #buying-journey .section-intro {
      max-width: 920px;
      margin: 0 auto 52px;
      text-align: center;
    }
.ims-shell #buying-journey .section-intro h2, .ims-shell #buying-journey .section-intro p:not(.eyebrow) { margin-inline: auto; }
.ims-shell .section {
      position: relative;
      padding: 128px 0;
      scroll-margin-top: calc(var(--header-height) + 26px);
    }
.ims-shell .section--soft { background: var(--ims-soft); }
.ims-shell .section--orange-wash {
      background:
        radial-gradient(circle at 13% 22%, rgba(241, 90, 0, .09), transparent 28%),
        var(--ims-soft);
    }
.ims-shell .section-heading-row {
      display: flex;
      align-items: end;
      justify-content: space-between;
      gap: 32px;
      margin-bottom: 52px;
    }
.ims-shell .section-heading-row .section-intro { margin-bottom: 0; }
.ims-shell .muted-note {
      color: var(--ims-muted);
      font-size: 13px;
      font-style: italic;
    }
.ims-shell .accent-text { color: var(--ims-orange); }
.ims-shell .button-row {
      display: flex;
      flex-wrap: wrap;
      align-items: center;
      gap: 13px;
      margin-top: 34px;
    }
.ims-shell .button {
      display: inline-flex;
      min-height: 48px;
      align-items: center;
      justify-content: center;
      gap: 10px;
      padding: 12px 19px;
      border: 1px solid transparent;
      border-radius: 9px;
      font-size: 13px;
      font-weight: 760;
      letter-spacing: -.01em;
      line-height: 1.2;
      transition: background-color .2s ease, border-color .2s ease, color .2s ease, transform .2s ease, box-shadow .2s ease;
    }
.ims-shell .button:hover { transform: translateY(-2px); }
.ims-shell .button--primary {
      background: var(--ims-orange);
      box-shadow: 0 8px 18px rgba(241, 90, 0, .17);
      color: var(--ims-white);
    }
.ims-shell .button--primary:hover {
      background: var(--ims-orange-dark);
      box-shadow: 0 12px 25px rgba(241, 90, 0, .22);
    }
.ims-shell .button--outline {
      border-color: var(--ims-border);
      background: var(--ims-white);
      color: var(--ims-charcoal);
    }
.ims-shell .button--outline:hover {
      border-color: rgba(241, 90, 0, .35);
      color: var(--ims-orange-dark);
    }
.ims-shell .button--light {
      border-color: rgba(255, 255, 255, .23);
      background: rgba(255, 255, 255, .08);
      color: var(--ims-white);
    }
.ims-shell .button--light:hover {
      border-color: var(--ims-white);
      background: var(--ims-white);
      color: var(--ims-charcoal);
    }
.ims-shell .arrow {
      display: inline-block;
      font-size: 17px;
      line-height: 1;
      transition: transform .2s ease;
    }
.ims-shell .button:hover .arrow { transform: translateX(3px); }
.ims-shell .tag {
      display: inline-flex;
      align-items: center;
      min-height: 28px;
      padding: 5px 10px;
      border-radius: 999px;
      background: var(--ims-orange-soft);
      color: var(--ims-orange-dark);
      font-size: 10px;
      font-weight: 800;
      letter-spacing: .11em;
      line-height: 1.1;
      text-transform: uppercase;
    }
.ims-shell .icon-box {
      display: inline-flex;
      width: 42px;
      height: 42px;
      align-items: center;
      justify-content: center;
      flex: 0 0 42px;
      border: 1px solid rgba(241, 90, 0, .18);
      border-radius: 12px;
      background: var(--ims-orange-soft);
      color: var(--ims-orange-dark);
    }
.ims-shell .icon-box svg { width: 20px; height: 20px; }
.ims-shell .check-list {
      display: grid;
      gap: 13px;
      margin: 27px 0 0;
      padding: 0;
      list-style: none;
    }
.ims-shell .check-list li {
      display: flex;
      align-items: flex-start;
      gap: 12px;
      color: var(--ims-text);
      font-size: 15px;
      line-height: 1.45;
    }
.ims-shell .check-list li::before {
      display: inline-flex;
      width: 21px;
      height: 21px;
      align-items: center;
      justify-content: center;
      flex: 0 0 21px;
      margin-top: 1px;
      border-radius: 50%;
      background: var(--ims-orange);
      color: var(--ims-white);
      content: "✓";
      font-size: 12px;
      font-weight: 800;
    }
.ims-shell .site-header {
      position: fixed;
      top: 0;
      right: 0;
      left: 0;
      z-index: 100;
      height: var(--header-height);
      border-bottom: 1px solid transparent;
      background: transparent;
      backdrop-filter: none;
      transition: border-color .12s ease, box-shadow .12s ease;
    }
body.page-id-1338 .elementor-location-header,
body.page-id-1525 .elementor-location-header {
      position: relative;
      z-index: 9999;
    }
body.page-id-1338 .ims-shell .site-header,
body.page-id-1525 .ims-shell .site-header {
      z-index: 9999;
    }
.ims-shell .site-header.is-scrolled {
      border-color: var(--ims-border);
      background: #fff;
      -webkit-backdrop-filter: none;
      backdrop-filter: none;
      box-shadow: 0 6px 23px rgba(39, 39, 39, .06);
    }
.ims-shell .site-header.is-scrolled .nav-link, .ims-shell .site-header.is-scrolled .nav-trigger, .ims-shell .site-header.is-scrolled .dropdown-link { font-size: 14px; }
.ims-shell .header-inner {
      display: flex;
      width: min(calc(100% - 48px), 1380px);
      height: 100%;
      align-items: center;
      justify-content: space-between;
      gap: 28px;
      margin-inline: auto;
      padding-top: 16px;
      transition: padding-top .25s ease;
    }
.ims-shell .site-header.dynamic-header .header-inner {
      max-width: 1380px;
    }
.ims-shell .site-header.is-scrolled .header-inner { padding-top: 0; }
.ims-shell .brand {
      display: inline-flex;
      min-width: 195px;
      min-height: 44px;
      align-items: center;
      justify-content: flex-start;
      flex: 0 0 auto;
    }
.ims-shell .brand img {
      width: 244px;
      height: auto;
      max-height: 64px;
      object-fit: contain;
      object-position: left center;
      transition: width .25s ease, max-height .25s ease;
    }
.ims-shell .site-header.is-scrolled .brand img { width: 203px; max-height: 53px; }
.ims-shell .logo-fallback {
      display: none;
      color: var(--ims-charcoal);
      font-size: 17px;
      font-weight: 800;
      letter-spacing: -.04em;
    }
.ims-shell .logo-fallback span { color: var(--ims-orange); }
.ims-shell .desktop-nav { margin-left: auto; }
.ims-shell .nav-list {
      display: flex;
      align-items: center;
      gap: 3px;
      margin: 0;
      padding: 0;
      list-style: none;
    }
.ims-shell .nav-item { position: relative; }
.ims-shell .nav-link, .ims-shell .nav-trigger {
      display: inline-flex;
      min-height: 44px;
      align-items: center;
      gap: 6px;
      padding: 10px 11px;
      border: 0;
      border-radius: 8px;
      background: transparent;
      color: var(--ims-charcoal);
      font-size: 16px;
      font-weight: 400;
      letter-spacing: normal;
      line-height: 1;
      text-transform: none;
      white-space: nowrap;
    }
.ims-shell .nav-link:hover, .ims-shell .nav-trigger:hover, .ims-shell .nav-item:focus-within > .nav-trigger, .ims-shell .nav-trigger[aria-expanded="true"] {
      background: var(--ims-soft);
      color: var(--ims-orange-dark);
    }
.ims-shell .nav-trigger .chevron {
      width: 8px;
      height: 8px;
      border-right: 1.5px solid currentColor;
      border-bottom: 1.5px solid currentColor;
      transform: translateY(-1px) rotate(45deg);
      transition: transform .2s ease;
    }
.ims-shell .nav-trigger[aria-expanded="true"] .chevron { transform: translateY(1px) rotate(225deg); }
.ims-shell .dropdown {
      position: absolute;
      top: calc(100% + 8px);
      left: 0;
      width: 256px;
      visibility: hidden;
      padding: 9px;
      border: 1px solid var(--ims-border);
      border-radius: 14px;
      background: rgba(255, 255, 255, .98);
      box-shadow: var(--ims-shadow-sm);
      opacity: 0;
      transform: translateY(-5px);
      transition: opacity .18s ease, transform .18s ease, visibility .18s ease;
    }
.ims-shell .nav-item:hover > .dropdown, .ims-shell .nav-item:focus-within > .dropdown, .ims-shell .nav-item.is-open > .dropdown {
      visibility: visible;
      opacity: 1;
      transform: translateY(0);
    }
.ims-shell .dropdown-link {
      display: block;
      padding: 10px 11px;
      border-radius: 8px;
      color: var(--ims-text);
      font-size: 16px;
      font-weight: 400;
      letter-spacing: normal;
      line-height: 1.3;
      text-transform: none;
    }
.ims-shell .dropdown-link:hover {
      background: var(--ims-orange-soft);
      color: var(--ims-orange-dark);
    }
.ims-shell .nav-placeholder { cursor: default; }
.ims-shell .mobile-toggle {
      display: none;
      width: 46px;
      height: 46px;
      align-items: center;
      justify-content: center;
      padding: 0;
      border: 1px solid var(--ims-border);
      border-radius: 10px;
      background: var(--ims-white);
      color: var(--ims-charcoal);
    }
.ims-shell .hamburger {
      position: relative;
      width: 20px;
      height: 14px;
      border-top: 2px solid currentColor;
      border-bottom: 2px solid currentColor;
      transition: border-color .2s ease;
    }
.ims-shell .hamburger::after {
      position: absolute;
      top: 4px;
      right: 0;
      left: 0;
      height: 2px;
      background: currentColor;
      content: "";
      transition: transform .2s ease;
    }
.ims-shell .mobile-toggle[aria-expanded="true"] .hamburger { border-color: transparent; }
.ims-shell .mobile-toggle[aria-expanded="true"] .hamburger::after { transform: rotate(45deg); }
.ims-shell .mobile-toggle[aria-expanded="true"] .hamburger::before {
      position: absolute;
      top: 4px;
      right: 0;
      left: 0;
      height: 2px;
      background: currentColor;
      content: "";
      transform: rotate(-45deg);
    }
.ims-shell .mobile-nav {
      display: none;
      position: fixed;
      top: var(--header-height);
      right: 0;
      left: 0;
      z-index: 90;
      height: calc(100dvh - var(--header-height));
      overflow-y: auto;
      padding: 20px 24px 36px;
      border-top: 1px solid var(--ims-border);
      background: var(--ims-white);
    }
.ims-shell .mobile-nav.is-open { display: block; }
.ims-shell .mobile-nav-list {
      display: grid;
      max-width: 650px;
      gap: 2px;
      margin: 0 auto;
      padding: 0;
      list-style: none;
    }
.ims-shell .mobile-nav-link, .ims-shell .mobile-group-trigger {
      display: flex;
      width: 100%;
      min-height: 50px;
      align-items: center;
      justify-content: space-between;
      gap: 15px;
      padding: 12px 0;
      border: 0;
      border-bottom: 1px solid var(--ims-border);
      background: none;
      color: var(--ims-charcoal);
      font-size: 16px;
      font-weight: 400;
      letter-spacing: normal;
      text-align: left;
      text-transform: none;
    }
.ims-shell .mobile-group-trigger .chevron {
      width: 9px;
      height: 9px;
      border-right: 1.5px solid currentColor;
      border-bottom: 1.5px solid currentColor;
      transform: translateY(-1px) rotate(45deg);
      transition: transform .2s ease;
    }
.ims-shell .mobile-group.open .mobile-group-trigger { color: var(--ims-orange-dark); }
.ims-shell .mobile-group.open .mobile-group-trigger .chevron { transform: translateY(1px) rotate(225deg); }
.ims-shell .mobile-submenu {
      display: none;
      padding: 5px 0 9px 15px;
      border-bottom: 1px solid var(--ims-border);
    }
.ims-shell .mobile-group.open .mobile-submenu { display: grid; }
.ims-shell .mobile-submenu-link {
      display: block;
      min-height: 44px;
      padding: 11px 0;
      color: var(--ims-muted);
      font-size: 16px;
      font-weight: 400;
      text-transform: none;
    }
.ims-shell .mobile-submenu-link:hover { color: var(--ims-orange-dark); }
.ims-shell .hero {
      position: relative;
      min-height: 100vh;
      display: flex;
      align-items: center;
      padding: 92px 0 84px;
      overflow: hidden;
      background:
        radial-gradient(circle at 77% 30%, rgba(241, 90, 0, .08), transparent 31%),
        linear-gradient(180deg, #fff 0%, #fdfdfb 100%);
    }
.ims-shell .hero::before {
      position: absolute;
      top: 0;
      right: -120px;
      z-index: 0;
      width: 610px;
      height: 610px;
      border: 1px solid rgba(241, 90, 0, .08);
      border-radius: 50%;
      content: "";
    }
.ims-shell .hero::after {
      position: absolute;
      right: 8%;
      bottom: 6%;
      z-index: 0;
      width: 170px;
      height: 80px;
      background-image: radial-gradient(rgba(241, 90, 0, .24) 1.2px, transparent 1.2px);
      background-size: 13px 13px;
      content: "";
      opacity: .6;
    }
.ims-shell .hero-three {
      position: absolute;
      inset: 0;
      z-index: 1;
      display: block;
      width: 100%;
      height: 100%;
      pointer-events: none;
      opacity: .68;
      mix-blend-mode: multiply;
    }
.ims-shell .hero-three[data-status="fallback"] { opacity: .68; }
.ims-shell .hero-grid {
      position: relative;
      z-index: 2;
      display: grid;
      grid-template-columns: minmax(0, 1.02fr) minmax(430px, .98fr);
      align-items: center;
      gap: clamp(50px, 7vw, 112px);
    }
.ims-shell .hero-copy { padding-block: 28px; }
.ims-shell .hero-copy .lede { font-size: 17px; }
.ims-shell .hero-copy .lede + .lede { margin-top: 19px; }
.ims-shell .hero-visual {
      position: relative;
      min-width: 0;
      padding: 16px 20px 22px 0;
    }
.ims-shell .hero-image-frame {
      position: relative;
      z-index: 1;
      overflow: hidden;
      aspect-ratio: 1.38 / 1;
      border: 1px solid rgba(241, 90, 0, .21);
      border-radius: 28px;
      background: var(--ims-soft);
      box-shadow: 0 26px 70px rgba(39, 39, 39, .13);
    }
.ims-shell .hero-image-frame::after {
      position: absolute;
      right: 0;
      bottom: 0;
      width: 32%;
      height: 7px;
      background: var(--ims-orange);
      content: "";
    }
.ims-shell .hero-image-frame img, .ims-shell .hero-image-frame video {
      width: 100%;
      height: 100%;
      object-fit: cover;
      object-position: center;
    }
.ims-shell .hero-image-frame video {
      object-position: right top;
    }
.ims-shell .hero-image-frame::before {
      position: absolute;
      top: 16px;
      left: 16px;
      z-index: 1;
      width: 50px;
      height: 50px;
      border-top: 2px solid var(--ims-orange);
      border-left: 2px solid var(--ims-orange);
      content: "";
      opacity: .9;
    }
.ims-shell .floating-card {
      position: absolute;
      z-index: 2;
      display: flex;
      align-items: center;
      gap: 11px;
      min-width: 200px;
      padding: 14px 16px;
      border: 1px solid rgba(39, 39, 39, .08);
      border-radius: 14px;
      background: rgba(255, 255, 255, .95);
      box-shadow: var(--ims-shadow-sm);
      color: var(--ims-charcoal);
      font-size: 12px;
      font-weight: 760;
      line-height: 1.3;
    }
.ims-shell .floating-card small {
      display: block;
      margin-top: 3px;
      color: var(--ims-muted);
      font-size: 10px;
      font-weight: 550;
    }
.ims-shell .floating-card--top { top: 2px; right: -24px; }
.ims-shell .floating-card--bottom { bottom: 4px; left: -30px; }
.ims-shell .floating-card .mini-dot {
      width: 10px;
      height: 10px;
      flex: 0 0 10px;
      border-radius: 50%;
      background: var(--ims-orange);
      box-shadow: 0 0 0 5px var(--ims-orange-soft);
    }
.ims-shell .statement-band {
      position: relative;
      z-index: 2;
      overflow: hidden;
      padding: 12px 0;
      background: var(--ims-charcoal);
      color: var(--ims-white);
    }
.ims-shell .sr-only {
      position: absolute;
      width: 1px;
      height: 1px;
      padding: 0;
      margin: -1px;
      overflow: hidden;
      clip: rect(0, 0, 0, 0);
      white-space: nowrap;
      border: 0;
    }
.ims-shell .statement-marquee { width: 100%; overflow: hidden; }
.ims-shell .statement-track {
      display: flex;
      width: max-content;
      animation: statement-marquee 24s linear infinite;
      will-change: transform;
    }
.ims-shell .statement-group {
      display: flex;
      flex: 0 0 auto;
      align-items: center;
      gap: 28px;
      padding-right: 28px;
      white-space: nowrap;
    }
.ims-shell .statement-group span {
      color: var(--ims-white);
      font-size: clamp(11px, 1.1vw, 14px);
      font-weight: 500;
      letter-spacing: .01em;
      line-height: 1;
    }
.ims-shell .statement-group .statement-accent { color: var(--ims-white); font-weight: 500; }
.ims-shell .statement-group .statement-separator { color: var(--ims-white); font-weight: 500; }
@keyframes statement-marquee {
      from { transform: translateX(0); }
to { transform: translateX(-50%); }
    }
@media (prefers-reduced-motion: reduce) {
      .statement-track { animation: none; justify-content: center; width: 100%; }
.ims-shell .statement-group[aria-hidden="true"] { display: none; }
    }
.ims-shell .split-grid {
      display: grid;
      grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr);
      align-items: center;
      gap: clamp(55px, 8vw, 125px);
    }
.ims-shell .split-grid--reverse { grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); }
.ims-shell .section-placeholder-image {
      display: block;
      width: 100%;
      height: 100%;
      min-height: 0;
      object-fit: cover;
    }
.ims-shell .journey-visual {
      position: relative;
      min-height: 0;
      align-self: stretch;
      padding: 0;
      overflow: hidden;
      border: 1px solid var(--ims-border);
      border-radius: var(--radius-lg);
      background: var(--ims-white);
      box-shadow: var(--ims-shadow);
    }
.ims-shell .visual-label {
      position: relative;
      z-index: 1;
      margin-bottom: 25px;
      color: var(--ims-muted);
      font-size: 11px;
      font-weight: 800;
      letter-spacing: .15em;
      text-transform: uppercase;
    }
.ims-shell .journey-flow {
      position: relative;
      z-index: 1;
      display: grid;
      gap: 0;
    }
.ims-shell .flow-node {
      position: relative;
      display: grid;
      grid-template-columns: 48px 1fr;
      align-items: center;
      gap: 15px;
      min-height: 69px;
    }
.ims-shell .flow-node:not(:last-child)::before {
      position: absolute;
      top: 54px;
      left: 23px;
      width: 1px;
      height: 37px;
      background: linear-gradient(var(--ims-orange), rgba(241, 90, 0, .12));
      content: "";
    }
.ims-shell .flow-node:not(:last-child)::after {
      position: absolute;
      top: 73px;
      left: 20px;
      width: 7px;
      height: 7px;
      border-right: 1px solid var(--ims-orange);
      border-bottom: 1px solid var(--ims-orange);
      transform: rotate(45deg);
      content: "";
    }
.ims-shell .flow-icon {
      display: flex;
      width: 48px;
      height: 48px;
      align-items: center;
      justify-content: center;
      border: 1px solid rgba(241, 90, 0, .2);
      border-radius: 50%;
      background: var(--ims-orange-soft);
      color: var(--ims-orange-dark);
      font-size: 18px;
      font-weight: 800;
    }
.ims-shell .flow-node strong {
      display: block;
      color: var(--ims-charcoal);
      font-size: 15px;
      line-height: 1.2;
    }
.ims-shell .flow-node small {
      display: block;
      margin-top: 5px;
      color: var(--ims-muted);
      font-size: 12px;
    }
.ims-shell .portal-header {
      display: grid;
      grid-template-columns: minmax(0, .72fr) minmax(0, 1.28fr);
      gap: 80px;
      align-items: end;
      margin-bottom: 50px;
    }
.ims-shell .portal-header .section-intro { margin-bottom: 0; }
.ims-shell .question-grid {
      display: grid;
      grid-template-columns: repeat(5, 1fr);
      gap: 13px;
    }
.ims-shell .question-card {
      position: relative;
      min-height: 182px;
      padding: 20px 17px;
      overflow: hidden;
      border: 1px solid var(--ims-border);
      border-radius: var(--radius-md);
      background: var(--ims-white);
      box-shadow: 0 5px 18px rgba(39, 39, 39, .03);
      transition: border-color .2s ease, box-shadow .2s ease, transform .2s ease;
    }
.ims-shell .question-card:hover {
      border-color: rgba(241, 90, 0, .38);
      box-shadow: var(--ims-shadow-sm);
      transform: translateY(-4px);
    }
.ims-shell .question-card::after {
      position: absolute;
      right: -24px;
      bottom: -26px;
      width: 90px;
      height: 90px;
      border: 1px solid rgba(241, 90, 0, .11);
      border-radius: 50%;
      content: "";
    }
.ims-shell .question-card .icon-box { margin-bottom: 28px; }
.ims-shell .question-card h3 {
      max-width: 145px;
      margin-bottom: 0;
      font-size: 16px;
      line-height: 1.26;
    }
.ims-shell .portal-close {
      width: 100%;
      max-width: none;
      margin: 44px auto 0;
      text-align: center;
    }
.ims-shell .portal-close p {
      margin-bottom: 0;
      color: var(--ims-muted);
      font-size: 17px;
      line-height: 1.7;
    }
.ims-shell .comparison-section { overflow: hidden; }
.ims-home-shell #oem-programs > .container > .section-intro { width: 100%; max-width: none; }
.ims-home-shell #oem-programs .two-experiences-copy { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 32px; width: 100%; }
.ims-home-shell #oem-programs .two-experiences-copy p { max-width: none; margin-bottom: 0; }
.ims-home-shell #oem-programs .two-experiences-copy strong { color: var(--ims-charcoal); }
@media (max-width: 767px) {
  .ims-home-shell #oem-programs .two-experiences-copy { grid-template-columns: minmax(0, 1fr); gap: 24px; }
}
.ims-shell .comparison-grid {
      display: grid;
      grid-template-columns: repeat(2, minmax(0, 1fr));
      gap: 18px;
      margin-bottom: 50px;
    }
.ims-shell .comparison-card {
      position: relative;
      padding: 34px;
      overflow: hidden;
      border: 1px solid var(--ims-border);
      border-radius: var(--radius-lg);
      background: var(--ims-white);
    }
.ims-shell .comparison-card--maestro {
      border-color: rgba(241, 90, 0, .34);
      box-shadow: 0 20px 50px rgba(241, 90, 0, .09);
    }
.ims-shell .comparison-card--maestro::before {
      position: absolute;
      top: 0;
      right: 0;
      left: 0;
      height: 5px;
      background: var(--ims-orange);
      content: "";
    }
.ims-shell .comparison-card .card-kicker {
      margin-bottom: 44px;
      color: var(--ims-muted);
      font-size: 13.2px;
      font-weight: 800;
      letter-spacing: .13em;
      text-transform: uppercase;
    }
.ims-shell .comparison-card h3 {
      max-width: 350px;
      margin-bottom: 22px;
      font-size: clamp(25px, 3vw, 37px);
    }
.ims-shell .comparison-card h3 span {
      display: block;
      margin-top: 4px;
      color: var(--ims-orange);
      font-size: .55em;
      letter-spacing: -.02em;
    }
.ims-shell .traffic-layout {
      display: grid;
      grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr);
      gap: 70px;
      align-items: stretch;
    }
.ims-shell .source-grid {
      display: flex;
      flex-wrap: wrap;
      gap: 9px;
      margin-top: 30px;
    }
.ims-shell .source-pill {
      display: inline-flex;
      min-height: 34px;
      align-items: center;
      padding: 7px 12px;
      border: 1px solid var(--ims-border);
      border-radius: 999px;
      background: var(--ims-white);
      color: var(--ims-text);
      font-size: 12px;
      line-height: 1.2;
    }
.ims-shell .funnel-card {
      position: relative;
      height: 100%;
      min-height: 0;
      padding: 0;
      overflow: hidden;
      border: 1px solid rgba(241, 90, 0, .18);
      border-radius: var(--radius-lg);
      background: var(--ims-white);
      box-shadow: var(--ims-shadow);
    }
.ims-shell .funnel-label {
      position: relative;
      z-index: 1;
      margin-bottom: 25px;
      color: var(--ims-muted);
      font-size: 11px;
      font-weight: 800;
      letter-spacing: .14em;
      text-transform: uppercase;
    }
.ims-shell .funnel-flow {
      position: relative;
      z-index: 1;
      display: grid;
      grid-template-columns: repeat(4, 1fr);
      gap: 8px;
    }
.ims-shell .funnel-step {
      position: relative;
      display: grid;
      min-height: 156px;
      align-content: center;
      gap: 11px;
      padding: 15px 12px;
      border: 1px solid var(--ims-border);
      border-radius: 14px;
      background: var(--ims-soft);
      text-align: center;
    }
.ims-shell .funnel-step:not(:last-child)::after {
      position: absolute;
      top: 50%;
      right: -13px;
      width: 19px;
      height: 1px;
      background: var(--ims-orange);
      content: "";
      z-index: 2;
    }
.ims-shell .funnel-step:not(:last-child)::before {
      position: absolute;
      top: calc(50% - 3px);
      right: -14px;
      width: 7px;
      height: 7px;
      border-top: 1px solid var(--ims-orange);
      border-right: 1px solid var(--ims-orange);
      transform: rotate(45deg);
      content: "";
      z-index: 3;
    }
.ims-shell .funnel-step--featured {
      border-color: rgba(241, 90, 0, .32);
      background: var(--ims-orange-soft);
    }
.ims-shell .funnel-step strong { color: var(--ims-charcoal); font-size: 13px; line-height: 1.3; }
.ims-shell .funnel-step small { color: var(--ims-muted); font-size: 11px; line-height: 1.35; }
.ims-shell .traffic-closing {
      max-width: 760px;
      margin: 46px auto 0;
      color: var(--ims-muted);
      font-size: 17px;
      line-height: 1.75;
      text-align: center;
    }
.ims-shell #traffic-title { text-wrap: balance; }
.ims-shell .media-frame {
      position: relative;
      overflow: hidden;
      aspect-ratio: 1.05 / .96;
      border: 1px solid rgba(241, 90, 0, .18);
      border-radius: var(--radius-lg);
      background: #e9e7e1;
      box-shadow: var(--ims-shadow);
    }
.ims-shell .media-frame::after {
      position: absolute;
      right: 0;
      bottom: 0;
      width: 40%;
      height: 7px;
      background: var(--ims-orange);
      content: "";
    }
.ims-shell .media-frame img {
      width: 100%;
      height: 100%;
      object-fit: cover;
    }
.ims-shell .media-frame .media-corner {
      position: absolute;
      top: 18px;
      left: 18px;
      z-index: 1;
      width: 66px;
      height: 66px;
      border-top: 2px solid var(--ims-orange);
      border-left: 2px solid var(--ims-orange);
    }
.ims-shell #shopper-identification .split-grid { align-items: stretch; }
.ims-shell #shopper-identification .media-frame {
      align-self: stretch;
      aspect-ratio: auto;
      min-height: 0;
    }
.ims-shell .engagement-layout {
      display: grid;
      grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
      align-items: center;
      gap: clamp(50px, 8vw, 120px);
    }
.ims-shell .conversation-window {
      position: relative;
      padding: 16px;
      overflow: hidden;
      border: 1px solid rgba(255, 255, 255, .12);
      border-radius: var(--radius-lg);
      background: #303131;
      box-shadow: 0 27px 60px rgba(39, 39, 39, .18);
    }
.ims-shell .window-chrome {
      display: flex;
      align-items: center;
      gap: 6px;
      min-height: 37px;
      padding: 0 9px 13px;
      border-bottom: 1px solid rgba(255, 255, 255, .11);
    }
.ims-shell .window-chrome span { width: 8px; height: 8px; border-radius: 50%; background: #707171; }
.ims-shell .window-chrome span:first-child { background: var(--ims-orange); }
.ims-shell .window-chrome .window-title {
      width: auto;
      height: auto;
      flex: 0 0 auto;
      margin-left: 7px;
      border-radius: 0;
      background: transparent;
      color: rgba(255, 255, 255, .58);
      font-size: 11px;
      line-height: 1.2;
      white-space: nowrap;
    }
.ims-shell .chat-body {
      display: flex;
      flex-direction: column;
      justify-content: flex-end;
      gap: 18px;
      min-height: 301px;
      padding: 24px 12px 16px;
    }
@keyframes chat-message-in {
      from { opacity: 0; transform: translateY(10px); }
      to { opacity: 1; transform: translateY(0); }
    }
.ims-shell .chat-body.is-sequencing > * { display: none; }
.ims-shell .chat-body.is-sequencing > *.is-chat-visible {
      display: flex;
      animation: chat-message-in .55s cubic-bezier(.22, .7, .25, 1) both;
    }
@media (max-width: 820px) {
      .ims-shell .chat-body { min-height: 371px; }
    }
.ims-shell .chat-row { display: flex; gap: 11px; align-items: flex-end; }
.ims-shell .chat-row--user { justify-content: flex-end; }
.ims-shell .chat-avatar {
      display: inline-flex;
      width: 28px;
      height: 28px;
      align-items: center;
      justify-content: center;
      flex: 0 0 28px;
      border-radius: 50%;
      background: var(--ims-orange);
      color: var(--ims-white);
      font-size: 10px;
      font-weight: 800;
    }
.ims-shell .chat-bubble {
      max-width: 75%;
      padding: 12px 14px;
      border-radius: 14px 14px 14px 4px;
      background: #424445;
      color: rgba(255, 255, 255, .84);
      font-size: 12px;
      line-height: 1.45;
    }
.ims-shell .chat-row--user .chat-bubble {
      border-radius: 14px 14px 4px 14px;
      background: var(--ims-orange);
      color: var(--ims-white);
    }
.ims-shell .chat-suggestion {
      display: inline-flex;
      align-items: center;
      justify-content: center;
      min-height: 34px;
      margin-top: -3px;
      padding: 7px 12px;
      border: 1px solid rgba(241, 90, 0, .36);
      border-radius: 8px;
      color: #ffb28a;
      font-size: 11px;
      line-height: 1.2;
    }
@media (prefers-reduced-motion: reduce) {
      .chat-body.is-sequencing > * {
        display: flex;
        animation: none;
        opacity: 1;
        transform: none;
      }
    }
.ims-shell .dark-section {
      background: var(--ims-charcoal);
      color: rgba(255, 255, 255, .78);
    }
.ims-shell.ims-home-shell {
      width: calc(100% + 20px);
      margin-inline: -10px;
    }
.elementor-697 .ims-page-shell {
      padding-top: 0 !important;
    }
.ims-shell .dark-section h2, .ims-shell .dark-section h3 { color: var(--ims-white); }
.ims-shell .dark-section .eyebrow { color: #ff9f70; }
.ims-shell .dark-section .section-intro p:not(.eyebrow), .ims-shell .dark-section .copy-stack p:not(.eyebrow) { color: rgba(255, 255, 255, .67); }
.ims-shell .feature-card-grid {
      display: grid;
      grid-template-columns: repeat(5, 1fr);
      gap: 10px;
      margin-top: 40px;
    }
.ims-shell .feature-card {
      min-height: 125px;
      padding: 18px;
      border: 1px solid rgba(255, 255, 255, .12);
      border-radius: 14px;
      background: rgba(255, 255, 255, .05);
    }
.ims-shell .feature-card .icon-box { width: 33px; height: 33px; margin-bottom: 17px; border-color: rgba(255, 159, 112, .23); background: rgba(241, 90, 0, .16); color: #ffaf83; }
.ims-shell .feature-card .icon-box svg { width: 16px; height: 16px; }
.ims-shell .feature-card h3 { margin: 0; font-size: 13px; line-height: 1.3; }
.ims-shell .engagement-closing {
      max-width: 770px;
      margin: 39px 0 0;
      color: rgba(255, 255, 255, .69);
      font-size: 17px;
      line-height: 1.75;
    }
.ims-shell .timeline {
      position: relative;
      display: grid;
      grid-template-columns: repeat(7, 1fr);
      gap: 0;
      margin-top: 68px;
    }
.ims-shell .timeline::before {
      position: absolute;
      top: 23px;
      right: 6.7%;
      left: 6.7%;
      height: 1px;
      background: linear-gradient(90deg, var(--ims-orange), rgba(241, 90, 0, .22));
      content: "";
    }
.ims-shell .timeline-step {
      position: relative;
      display: grid;
      grid-template-rows: 48px auto;
      gap: 18px;
      padding: 0 10px;
      text-align: center;
    }
.ims-shell .timeline-number {
      position: relative;
      z-index: 1;
      display: flex;
      width: 48px;
      height: 48px;
      align-items: center;
      justify-content: center;
      margin: 0 auto;
      border: 1px solid rgba(241, 90, 0, .28);
      border-radius: 50%;
      background: var(--ims-white);
      color: var(--ims-orange-dark);
      font-size: 14px;
      font-weight: 800;
    }
.ims-shell .timeline-step:first-child .timeline-number, .ims-shell .timeline-step:last-child .timeline-number { background: var(--ims-orange); color: var(--ims-white); }
.ims-shell .timeline-step strong { color: var(--ims-charcoal); font-size: 13px; line-height: 1.35; }
.ims-shell .timeline-step small { display: block; margin-top: 5px; color: var(--ims-muted); font-size: 11px; line-height: 1.3; }
.ims-shell .timeline-close {
      width: 100%;
      max-width: none;
      margin: 51px auto 0;
      text-align: center;
    }
.ims-shell .timeline-close p { margin-bottom: 0; color: var(--ims-muted); font-size: 17px; line-height: 1.7; }
.ims-shell .timeline-close-lead { display: block; }
.ims-shell .timeline-close-final { display: inline-block; max-width: 100%; }
.ims-shell .timeline-close strong { color: var(--ims-charcoal); }
.ims-shell .analytics-layout {
      display: grid;
      grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr);
      gap: clamp(50px, 8vw, 116px);
      align-items: stretch;
    }
.ims-shell .analytics-dashboard {
      height: 100%;
      min-height: 0;
      align-self: stretch;
      padding: 0;
      overflow: hidden;
      border: 1px solid var(--ims-border);
      border-radius: var(--radius-lg);
      background: var(--ims-white);
      box-shadow: var(--ims-shadow);
    }
.ims-shell .journey-visual, .ims-shell .funnel-card, .ims-shell .analytics-dashboard { border-color: rgba(241, 90, 0, .18); }
.ims-shell .journey-visual::before, .ims-shell .funnel-card::before, .ims-shell .analytics-dashboard::before {
      position: absolute;
      top: 18px;
      left: 18px;
      z-index: 1;
      width: 66px;
      height: 66px;
      border-top: 2px solid var(--ims-orange);
      border-left: 2px solid var(--ims-orange);
      content: "";
    }
.ims-shell .journey-visual::after, .ims-shell .funnel-card::after, .ims-shell .analytics-dashboard::after {
      position: absolute;
      right: 0;
      bottom: 0;
      z-index: 1;
      width: 40%;
      height: 7px;
      background: var(--ims-orange);
      content: "";
    }
.ims-shell .dashboard-header {
      display: flex;
      align-items: center;
      justify-content: space-between;
      gap: 20px;
      padding-bottom: 18px;
      border-bottom: 1px solid var(--ims-border);
    }
.ims-shell .dashboard-header strong { color: var(--ims-charcoal); font-size: 14px; }
.ims-shell .dashboard-header span { color: var(--ims-muted); font-size: 10px; }
.ims-shell .dashboard-cards {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 8px;
      margin: 16px 0;
    }
.ims-shell .dashboard-stat {
      min-height: 74px;
      padding: 12px;
      border: 1px solid var(--ims-border);
      border-radius: 10px;
      background: var(--ims-soft);
    }
.ims-shell .dashboard-stat span { display: block; color: var(--ims-muted); font-size: 10px; line-height: 1.25; }
.ims-shell .dashboard-stat strong { display: block; margin-top: 8px; color: var(--ims-charcoal); font-size: 14px; line-height: 1.1; }
.ims-shell .dashboard-body {
      display: grid;
      grid-template-columns: 1.2fr .8fr;
      gap: 14px;
    }
.ims-shell .chart-box, .ims-shell .attribution-box {
      padding: 15px;
      border: 1px solid var(--ims-border);
      border-radius: 12px;
      background: var(--ims-white);
    }
.ims-shell .chart-box > span, .ims-shell .attribution-box > span { display: block; margin-bottom: 17px; color: var(--ims-muted); font-size: 10px; font-weight: 750; }
.ims-shell .bar-chart {
      display: flex;
      height: 105px;
      align-items: end;
      gap: 8px;
      padding: 0 8px 1px;
      border-bottom: 1px solid var(--ims-border);
      background: repeating-linear-gradient(to bottom, transparent 0 25px, rgba(231, 231, 228, .62) 26px);
    }
.ims-shell .bar-chart i {
      display: block;
      width: 100%;
      min-height: 18px;
      border-radius: 4px 4px 0 0;
      background: var(--ims-orange);
      opacity: .82;
    }
.ims-shell .bar-chart i:nth-child(2) { height: 54%; opacity: .48; }
.ims-shell .bar-chart i:nth-child(3) { height: 78%; opacity: .63; }
.ims-shell .bar-chart i:nth-child(4) { height: 43%; opacity: .42; }
.ims-shell .bar-chart i:nth-child(5) { height: 88%; opacity: .92; }
.ims-shell .bar-chart i:nth-child(6) { height: 68%; opacity: .57; }
.ims-shell .bar-chart i:nth-child(7) { height: 96%; opacity: .98; }
.ims-shell .chart-labels {
      display: flex;
      justify-content: space-between;
      gap: 8px;
      margin-top: 8px;
      color: var(--ims-muted);
      font-size: 8px;
    }
.ims-shell .attribution-list { display: grid; gap: 11px; }
.ims-shell .attribution-row { display: grid; grid-template-columns: minmax(0, 1fr) 46%; gap: 8px; align-items: center; }
.ims-shell .attribution-row span { color: var(--ims-muted); font-size: 10px; white-space: nowrap; }
.ims-shell .attribution-row i { display: block; height: 6px; border-radius: 99px; background: linear-gradient(90deg, var(--ims-orange), rgba(241, 90, 0, .16)); }
.ims-shell .attribution-row:nth-child(2) i { width: 78%; }
.ims-shell .attribution-row:nth-child(3) i { width: 58%; }
.ims-shell .attribution-row:nth-child(4) i { width: 88%; }
.ims-shell .dashboard-disclaimer { margin: 16px 0 0; color: var(--ims-muted); font-size: 10px; font-style: italic; }
.ims-shell .analytics-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px 26px; margin-top: 28px; }
.ims-shell .analytics-list li { font-size: 14px; }
.ims-shell .cta-section { padding: 116px 0; background: var(--ims-soft); }
.ims-shell .cta-panel {
      position: relative;
      display: grid;
      grid-template-columns: minmax(0, .86fr) minmax(420px, 1.14fr);
      gap: 52px;
      padding: 54px;
      overflow: hidden;
      border-radius: 30px;
      background:
        linear-gradient(rgba(26, 26, 26, .84), rgba(26, 26, 26, .88)),
        url("ims-showroom.webp") center / cover no-repeat;
      box-shadow: 0 25px 70px rgba(39, 39, 39, .16);
      margin-bottom: 64px;
    }
.ims-shell .cta-panel > .e-con-inner {
      grid-column: 1 / -1;
      grid-template-columns: minmax(0, .86fr) minmax(420px, 1.14fr);
      gap: 52px;
      width: 100%;
      max-width: none;
    }
.ims-shell .cta-panel::before {
      position: absolute;
      top: -180px;
      left: -115px;
      width: 420px;
      height: 420px;
      border: 1px solid rgba(255, 255, 255, .12);
      border-radius: 50%;
      content: "";
    }
.ims-shell .cta-panel::after {
      position: absolute;
      right: 38%;
      bottom: 0;
      width: 220px;
      height: 130px;
      background-image: radial-gradient(rgba(241, 90, 0, .45) 1.2px, transparent 1.2px);
      background-size: 14px 14px;
      content: "";
      opacity: .4;
    }
.ims-shell .cta-copy, .ims-shell .contact-form { position: relative; z-index: 1; }
.ims-shell .cta-copy { align-self: center; }
.ims-shell .cta-copy h2 { color: var(--ims-white); }
.ims-shell .cta-copy p:not(.eyebrow) { max-width: 485px; margin-bottom: 14px; color: rgba(255, 255, 255, .68); font-size: 17px; line-height: 1.72; }
.ims-shell .cta-copy .eyebrow { color: #ffac83; }
.ims-shell .cta-copy .button-row { margin-top: 30px; }
.ims-shell .contact-form {
      padding: 27px;
      border: 1px solid rgba(255, 255, 255, .12);
      border-radius: 20px;
      background: rgba(20, 20, 20, .52);
      -webkit-backdrop-filter: blur(14px);
      backdrop-filter: blur(14px);
    }
.ims-shell .form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.ims-shell .form-field { display: grid; gap: 7px; }
.ims-shell .form-field--full { grid-column: 1 / -1; }
.ims-shell .form-field label { color: rgba(255, 255, 255, .78); font-size: 12px; font-weight: 700; }
.ims-shell .form-field input, .ims-shell .form-field textarea {
      width: 100%;
      min-height: 45px;
      padding: 11px 12px;
      border: 1px solid rgba(255, 255, 255, .17);
      border-radius: 9px;
      outline: none;
      background: rgba(255, 255, 255, .1);
      color: var(--ims-white);
      font-size: 13px;
      transition: border-color .2s ease, background-color .2s ease;
    }
.ims-shell .form-field textarea { min-height: 135px; resize: vertical; }
.ims-shell .form-field input::placeholder, .ims-shell .form-field textarea::placeholder { color: rgba(255, 255, 255, .42); }
.ims-shell .form-field input:focus, .ims-shell .form-field textarea:focus { border-color: #ff9f70; background: rgba(255, 255, 255, .14); }
.ims-shell .form-submit-row { display: flex; align-items: center; gap: 16px; margin-top: 18px; }
.ims-shell .form-submit-row .button { min-height: 46px; }
.ims-shell .form-status { color: #ffc4a7; font-size: 12px; line-height: 1.4; }
.ims-shell .form-status[hidden] { display: none; }
.ims-shell .site-footer { padding: 0 0 27px; background: var(--ims-charcoal); color: rgba(255, 255, 255, .66); }
.ims-shell .footer-top {
      display: grid;
      grid-template-columns: minmax(260px, 1.15fr) minmax(0, 1.85fr);
      gap: 80px;
      padding: 64px 0 57px;
      border-bottom: 1px solid rgba(255, 255, 255, .12);
    }
.ims-shell .footer-brand-panel { max-width: 340px; }
.ims-shell .footer-logo-box {
      display: inline-flex;
      align-items: center;
      padding: 0;
      border-radius: 0;
      background: transparent;
    }
.ims-shell .footer-logo-box img { width: 215px; height: auto; }
.ims-shell .footer-brand-panel p { margin: 21px 0 22px; color: rgba(255, 255, 255, .62); font-size: 14px; line-height: 1.65; }
.ims-shell .social-links {
      display: flex;
      align-items: center;
      gap: 19px;
      margin-top: 23px;
    }
.ims-shell .social-link {
      display: inline-flex;
      width: 34px;
      height: 34px;
      align-items: center;
      justify-content: center;
      color: rgba(255, 255, 255, .94);
      transition: color .2s ease, transform .2s ease;
    }
.ims-shell .social-link:hover { color: var(--ims-orange); transform: translateY(-2px); }
.ims-shell .social-link svg { display: block; width: 30px; height: 30px; }
.ims-shell .footer-nav-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 25px; }
.ims-shell .footer-column, .ims-shell .footer-contact-item, .ims-shell .footer-contact-item a { min-width: 0; }
.ims-shell .footer-column h3 { margin-bottom: 17px; color: var(--ims-white); font-size: 12px; letter-spacing: .04em; }
.ims-shell .footer-column ul { display: grid; gap: 9px; margin: 0; padding: 0; list-style: none; }
.ims-shell .footer-column a { color: rgba(255, 255, 255, .57); font-size: 12px; line-height: 1.35; }
.ims-shell .footer-column a:hover { color: #ffab82; }
.ims-shell .footer-contact-list { display: grid; gap: 17px; }
.ims-shell .footer-contact-item {
      display: grid;
      grid-template-columns: 23px minmax(0, 1fr);
      align-items: start;
      gap: 10px;
    }
.ims-shell .footer-contact-item svg {
      width: 22px;
      height: 22px;
      margin-top: 2px;
      color: #ff812e;
    }
.ims-shell .footer-contact-item a {
      color: rgba(255, 255, 255, .74);
      font-size: 14px;
      line-height: 1.45;
      overflow-wrap: anywhere;
    }
.ims-shell .footer-contact-item a:hover { color: #ffab82; }
.ims-shell .footer-bottom { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding-top: 22px; }
.ims-shell .footer-bottom p { margin: 0; font-size: 11px; }
.ims-shell .footer-legal { display: flex; gap: 19px; }
.ims-shell .footer-legal a { font-size: 11px; }
.ims-shell .footer-legal a:hover { color: #ffab82; }
.ims-shell .reveal { opacity: 1; transform: none; }
@media (min-width: 769px) {
      .js .reveal { opacity: 0; transform: translateY(10px); transition: opacity .35s ease-out, transform .35s ease-out; }
.js .ims-shell .reveal.is-visible { opacity: 1; transform: translateY(0); }
    }
@media (max-width: 1180px) {
      .nav-link,
      .nav-trigger { padding-inline: 8px; font-size: 16px; }
.ims-shell .header-inner { gap: 15px; }
.ims-shell .brand { min-width: 175px; }
.ims-shell .brand img { width: 214px; max-height: 56px; }
.ims-shell .site-header.is-scrolled .brand img { width: 178px; max-height: 47px; }
    }
@media (max-width: 1040px) {
      :root { --header-height: 68px; }
.ims-shell .desktop-nav { display: none; }
.ims-shell .mobile-toggle { display: inline-flex; }
.ims-shell .mobile-nav { display: none; }
.ims-shell .mobile-nav.is-open { display: block; }
.ims-shell .hero-grid { grid-template-columns: minmax(0, 1fr) minmax(360px, .85fr); gap: 46px; }
.ims-shell .hero-image-frame { border-radius: 22px; }
.ims-shell .floating-card--top { right: -8px; }
.ims-shell .floating-card--bottom { left: -12px; }
.ims-shell .question-grid, .ims-shell .feature-card-grid { grid-template-columns: repeat(3, 1fr); }
.ims-shell .question-card:nth-child(4), .ims-shell .question-card:nth-child(5) { margin-top: 0; }
.ims-shell .feature-card { min-height: 116px; }
.ims-shell .footer-top { gap: 45px; }
.ims-shell .footer-nav-grid { grid-template-columns: repeat(2, 1fr); row-gap: 32px; }
    }
@media (max-width: 820px) {
      .container,
      .header-inner { width: min(calc(100% - 40px), var(--container)); }
.ims-shell .section { padding: 92px 0; }
.ims-shell .hero { min-height: auto; padding: 73px 0 68px; }
.ims-shell .hero-grid, .ims-shell .split-grid, .ims-shell .split-grid--reverse, .ims-shell .traffic-layout, .ims-shell .engagement-layout, .ims-shell .analytics-layout, .ims-shell .portal-header, .ims-shell .cta-panel, .ims-shell .footer-top { grid-template-columns: 1fr; gap: 45px; }
.ims-shell .hero-copy { padding-block: 0; }
.ims-shell .hero-visual { max-width: 670px; width: calc(100% - 28px); margin: 0 auto; }
.ims-shell .hero-image-frame { aspect-ratio: 1.3 / 1; }
.ims-shell .portal-header { gap: 16px; }
.ims-shell .portal-header .section-intro { max-width: 700px; }
.ims-shell .cta-panel { padding: 39px 30px; margin-bottom: 48px; }
.ims-shell .cta-panel > .e-con-inner { grid-template-columns: 1fr; gap: 45px; }
.ims-shell .footer-top { padding-top: 54px; }
.ims-shell .footer-brand-panel { max-width: 500px; }
.ims-shell .journey-visual, .ims-shell .funnel-card, .ims-shell .analytics-dashboard { height: auto; align-self: auto; }
.ims-shell .section-placeholder-image { height: auto; aspect-ratio: 3 / 2; object-fit: cover; }
.ims-shell #shopper-identification .media-frame { align-self: auto; aspect-ratio: 1.16 / 1; }
    }
@media (max-width: 620px) {
      .container,
      .header-inner { width: min(calc(100% - 32px), var(--container)); }
.ims-shell .site-header { height: 64px; }
:root { --header-height: 64px; }
.ims-shell .brand { min-width: 150px; }
.ims-shell .brand img { width: 185px; max-height: 48px; }
.ims-shell .site-header.is-scrolled .brand img { width: 154px; max-height: 41px; }
.ims-shell .mobile-nav { top: 64px; padding-inline: 16px; }
.ims-shell h1 { font-size: clamp(42px, 13vw, 62px); }
.ims-shell h2 { font-size: clamp(34px, 11vw, 47px); }
.ims-shell .lede, .ims-shell .section-intro p:not(.eyebrow), .ims-shell .copy-stack p:not(.eyebrow) { font-size: 16px; }
.ims-shell .section { padding: 78px 0; }
.ims-shell .hero { padding: 57px 0 54px; }
.ims-shell .hero-copy .button-row { align-items: stretch; }
.ims-shell .hero-copy .button { width: 100%; }
.ims-shell .hero-visual { width: calc(100% - 14px); padding: 10px 9px 42px 0; }
.ims-shell .floating-card { min-width: 172px; padding: 11px 12px; font-size: 11px; }
.ims-shell .floating-card small { font-size: 9px; }
.ims-shell .floating-card--top { top: -5px; right: -7px; }
.ims-shell .floating-card--bottom { bottom: 5px; left: -8px; }
.ims-shell .statement-band { padding: 11px 0; }
.ims-shell .journey-visual { min-height: 0; padding: 0; }
.ims-shell .question-grid, .ims-shell .feature-card-grid, .ims-shell .comparison-grid { grid-template-columns: 1fr 1fr; }
.ims-shell .question-card { min-height: 164px; }
.ims-shell .question-card:last-child { grid-column: 1 / -1; }
.ims-shell .question-card .icon-box { margin-bottom: 21px; }
.ims-shell .comparison-card { padding: 25px 21px; }
.ims-shell .comparison-card .card-kicker { margin-bottom: 30px; }
.ims-shell .funnel-card { padding: 0; }
.ims-shell .funnel-flow { grid-template-columns: 1fr; gap: 9px; }
.ims-shell .funnel-step { min-height: 74px; grid-template-columns: 30px 1fr; align-items: center; gap: 10px; padding: 10px 13px; text-align: left; }
.ims-shell .funnel-step:not(:last-child)::after { top: auto; right: auto; bottom: -10px; left: 50%; width: 1px; height: 12px; }
.ims-shell .funnel-step:not(:last-child)::before { top: auto; right: auto; bottom: -11px; left: calc(50% - 3px); border-top: 0; border-right: 1px solid var(--ims-orange); border-bottom: 1px solid var(--ims-orange); }
.ims-shell .funnel-step strong { font-size: 12px; }
.ims-shell .funnel-step small { font-size: 10px; }
.ims-shell .media-frame, .ims-shell #shopper-identification .media-frame { align-self: auto; aspect-ratio: 1.16 / 1; }
.ims-shell .feature-card { min-height: 123px; padding: 15px; }
.ims-shell .feature-card h3 { font-size: 12px; }
.ims-shell .timeline { display: grid; grid-template-columns: 1fr; gap: 0; margin-top: 40px; padding-left: 5px; }
.ims-shell .timeline::before { top: 23px; right: auto; bottom: 23px; left: 28px; width: 1px; height: auto; background: linear-gradient(var(--ims-orange), rgba(241, 90, 0, .18)); }
.ims-shell .timeline-step { grid-template-columns: 48px 1fr; grid-template-rows: auto; align-items: center; gap: 18px; min-height: 76px; padding: 0; text-align: left; }
.ims-shell .timeline-number { margin: 0; }
.ims-shell .timeline-step strong { font-size: 14px; }
.ims-shell .timeline-step small { display: inline; margin-left: 4px; }
.ims-shell .dashboard-cards { grid-template-columns: 1fr 1fr 1fr; }
.ims-shell .dashboard-body { grid-template-columns: 1fr; }
.ims-shell .analytics-list { gap: 11px 15px; }
.ims-shell .analytics-list li { font-size: 13px; }
.ims-shell .cta-panel { padding: 33px 20px; gap: 36px; }
.ims-shell .contact-form { padding: 20px 15px; }
.ims-shell .form-grid { grid-template-columns: 1fr; gap: 12px; }
.ims-shell .form-field textarea { min-height: 108px; }
.ims-shell .form-field--full { grid-column: auto; }
.ims-shell .form-submit-row { align-items: flex-start; flex-direction: column; }
.ims-shell .form-submit-row .button { width: 100%; }
.ims-shell .footer-nav-grid { gap: 30px 17px; }
.ims-shell .footer-column a { font-size: 11px; }
.ims-shell .footer-bottom { align-items: flex-start; flex-direction: column; gap: 12px; }
    }
@media (max-width: 390px) {
      .brand img { width: 174px; max-height: 46px; }
.ims-shell .site-header.is-scrolled .brand img { width: 145px; max-height: 39px; }
.ims-shell .hero-visual { width: 100%; padding-right: 4px; }
.ims-shell .floating-card { min-width: 151px; max-width: 170px; }
.ims-shell .floating-card--top { right: -6px; }
.ims-shell .floating-card--bottom { left: -5px; }
.ims-shell .dashboard-cards { gap: 5px; }
.ims-shell .dashboard-stat { padding: 9px; }
.ims-shell .dashboard-stat strong { font-size: 12px; }
    }
@media (prefers-reduced-motion: reduce) {
      html { scroll-behavior: auto; }
.ims-shell *, .ims-shell *::before, .ims-shell *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; scroll-behavior: auto !important; transition-duration: .01ms !important; }
.js .ims-shell .reveal { opacity: 1 !important; transform: none !important; }
    }
  
/* Native Elementor form skin for the approved contact panel. */
#ims-contact-form { position: relative; z-index: 1; padding: 27px; border: 1px solid rgba(255,255,255,.12); border-radius: 20px; background: rgba(20,20,20,.52); -webkit-backdrop-filter: blur(14px); backdrop-filter: blur(14px); }
#ims-contact-form .elementor-form-fields-wrapper { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; margin: 0; }
#ims-contact-form .elementor-field-group { width: auto; min-width: 0; margin: 0; padding: 0; }
#ims-contact-form .elementor-field-group:nth-child(5), #ims-contact-form .elementor-field-type-submit { grid-column: 1 / -1; }
#ims-contact-form .elementor-field-group > label { color: rgba(255,255,255,.78); font-size: 12px; font-weight: 700; }
#ims-contact-form input, #ims-contact-form textarea, #ims-contact-form select { width: 100%; min-height: 45px; padding: 11px 12px; border: 1px solid rgba(255,255,255,.17); border-radius: 9px; outline: none; background: rgba(255,255,255,.1); color: var(--ims-white); transition: border-color .2s ease, background-color .2s ease; }
#ims-contact-form textarea { min-height: 135px; resize: vertical; }
#ims-contact-form input::placeholder, #ims-contact-form textarea::placeholder { color: rgba(255,255,255,.42); }
#ims-contact-form input:focus, #ims-contact-form textarea:focus, #ims-contact-form select:focus { border-color: #ff9f70; background: rgba(255,255,255,.14); }
#ims-contact-form .elementor-field-type-submit { margin-top: 4px; }
#ims-contact-form .elementor-button { min-height: 46px; border: 0; border-radius: 999px; padding: 13px 20px; background: var(--ims-orange); color: var(--ims-white); font-size: 13px; font-weight: 800; letter-spacing: .02em; }
#ims-contact-form .elementor-button:hover { background: var(--ims-orange-dark); }
#ims-contact-form .elementor-message, #ims-contact-form .elementor-field-group .elementor-message { color: #ffc4a7; font-size: 12px; line-height: 1.4; }
@media (max-width: 620px) { #ims-contact-form { padding: 20px 15px; } #ims-contact-form .elementor-form-fields-wrapper { grid-template-columns: 1fr; } #ims-contact-form .elementor-field-group:nth-child(5), #ims-contact-form .elementor-field-type-submit { grid-column: auto; } }