Pay for Performance
What If You Only Paid When You Sold a Car?
Traditional advertising charges you for impressions, clicks and leads. IMS takes a different approach.
With Pay for Performance, IMS puts its own resources behind the campaign and uses data, targeting and predictive intelligence to identify and engage the shoppers most likely to buy.
You don't pay for the marketing activity.
You pay for the performance.
Direct Mail
Digital Campaigns
Data & Analytics
Direct Mail + Maestro
Meet Maestro
Your Dealership's Digital Conductor.
Maestro brings the tools that move shoppers through the buying journey into one connected platform.
From shopper identification and personalized conversion portals to TradeJazz, Offers Engine, Service Sync and AI-powered experiences, Maestro helps dealerships turn more of their existing traffic into real opportunities.
More engagement. More conversions. More customers.
One connected customer experience
The Complete Buying Journey
Every feature within Maestro supports one connected customer experience.
Shoppers enter through an AI Conversion Portal™ and progress naturally through a guided buying journey.
Each step removes uncertainty and builds confidence, helping more shoppers become customers.This isn't a collection of software tools. This is one complete digital retail experience.
ABOUT IMS
More Than Marketing. We Create Conversions.
For over a decade, IMS has challenged the traditional automotive marketing model with a simple belief:
That philosophy helped pioneer our pay-for-performance approach, sharing the risk, holding ourselves accountable, and helping dealerships across the country conquest new customers and generate measurable sales opportunities. Today, we’re bringing that same performance mindset to the digital buying journey.
The IMS Difference
- Performance-Based DNA: Built around accountability, not impressions, clicks, or promises.
- We Share the Risk: Our pay-for-performance model puts IMS money behind dealership success.
- 2,500+ Dealers: A history of supporting dealerships and automotive brands nationwide.
- Conquest + Conversion: Proven customer acquisition meets next-generation Maestro™ technology.
- AI-Powered Innovation: Modern tools designed around how today’s consumers actually shop.
- Our philosophy hasn’t changed. Our technology has.
- IMS: From Conquest to Conversion.
Our philosophy hasn’t changed. Our technology has.
IMS: From Conquest to Conversion.
About IMS
More Than Marketing. We Create Conversions.
For over a decade, IMS has challenged the traditional automotive marketing model with a simple belief:
If we expect dealers to invest in our marketing, we should be willing to put our own money behind it too.
That philosophy helped pioneer our pay-for-performance approach, sharing the risk, holding ourselves accountable, and helping dealerships across the country conquest new customers and generate measurable sales opportunities. Today, we’re bringing that same performance mindset to the digital buying journey.
From conquest to conversion, our mission remains the same: deliver measurable results for dealers.
The IMS Difference
Performance-Based DNA
Built around accountability, not impressions, clicks, or promises.
We Share the Risk
Our pay-for-performance model puts IMS money behind dealership success.
2,500+ Dealers
A history of supporting dealerships and automotive brands nationwide.
Conquest + Conversion
Proven customer acquisition meets next-generation Maestro™ technology.
AI-Powered Innovation
Modern tools designed around how today’s consumers actually shop.
Our philosophy hasn’t changed. Our technology has.
IMS: From Conquest to Conversion.
OEM Programs
Your Brand. Your Dealers. Your Performance Programs.
IMS partners with OEMs to deliver pay-for-performance marketing programs built specifically for their dealer networks.
Data-driven targeting, proven acquisition strategies and measurable results, aligned to the needs of each manufacturer.
Explore OEM Programs
Build the better destination
Ready to Build a Better Buying Experience?
Every dealership invests in generating traffic.
The dealerships that win are the ones that create a better destination.
Discover how Maestro™ can transform your marketing into an AI-powered customer journey that converts more of the shoppers you're already paying to attract.