Direct Mail + Maestro™
More Than Direct Mail. A Complete Performance Program.
Reach More In-Market Shoppers. Engage Them Longer. Convert More of Them.
IMS combines proven Pay-for-Performance Direct Mail with the full Maestro™ Digital Retail experience to create a connected customer journey from the mailbox to the showroom.
Direct mail puts your dealership in front of the right shoppers. Maestro gives those shoppers a better digital destination and keeps the engagement going long after the mail piece is delivered.
And because the program is tied to verified vehicle sales, IMS has a vested interest in making the entire journey perform.
One Program. One Connected Journey.
Every component works together to create more opportunities to move shoppers from interest to action.
The Power of Pay-for-Performance
We Take the Risk.
IMS takes on the upfront campaign risk, while your dealership pays based on verified vehicle sales generated from the program.
That means our incentives are aligned with yours. We're not simply delivering a campaign and walking away. We're invested in generating measurable results.
You don't pay for promises. You pay for performance.
Audience + Destination
A Better Audience. A Better Destination.
IMS uses sophisticated audience data to identify consumers most likely to be in-market for a vehicle. Once those shoppers respond, Maestro directs them into an AI Conversion Portal™ designed specifically for engagement and conversion.
Instead of sending valuable campaign traffic back to the traditional OEM website experience, shoppers get a digital buying experience built to help them take the next step.
Turn Engagement Into Intelligence
Most shoppers don't submit a lead.
Maestro's Shopper Identification helps dealerships understand which visitors are engaging and what they're interested in. As shoppers explore vehicles, calculate payments, value trades, ask questions, and return to the portal, those interactions create valuable insight into buying behavior.
Keep the Conversation Going
The Mail Piece Is Only the Beginning.
A shopper can receive your mail, scan the QR code, visit the portal, return later, explore another vehicle, calculate a payment, or value a trade.
Maestro keeps that journey connected through AI engagement and marketing automation, helping dealerships stay involved as shoppers continue researching.
Built to Convert
Give Shoppers More Reasons to Convert
Maestro brings the key elements of the digital buying journey together.
Every tool is designed to remove friction and keep the shopper moving forward.
Measure the Journey to the Sale
Traditional direct mail often measures response.
IMS measures performance.
Campaign engagement, digital interactions, shopper behavior, and verified vehicle sales come together to provide a clearer picture of what the marketing actually produced.
Direct Mail Gets Attention. Maestro Creates Engagement. Verified Sales Measure Performance.
The IMS Difference
One Program. More Opportunities to Sell.
IMS combines the accountability of Pay-for-Performance Direct Mail with the intelligence of Maestro™ to create a connected marketing and digital retail experience designed to find the right shoppers, engage them throughout their journey, and convert more of them into customers.
We Take the Risk. You Pay for Performance.
