Direct Mail
Pay for Performance. Not Promises.
IMS Takes the Risk. You Pay When We Deliver.
Why pay for postage, printing, and marketing that may or may not produce a sale?
With IMS Pay-for-Performance Direct Mail, we put our money where our marketing is. IMS takes on the upfront campaign risk, while your dealership pays based on verified vehicle sales generated from the campaign.
It’s a fundamentally different approach to direct mail—one that aligns our success with yours.
We Don’t Get Paid Until You Sell.
Our performance-based model is designed to give dealerships confidence before they invest.
IMS handles the campaign strategy, audience targeting, creative development, production, and delivery. We then measure the results and verify sales generated from the campaign.
You don’t pay for promises. You pay for performance.
The Right Shopper. The Right Message. The Right Moment.
Pay-for-performance starts with reaching the right people.
IMS uses sophisticated audience data and hundreds of data points to identify consumers who are most likely to be in the market for a vehicle. Campaign audiences can be built around buying behavior, defection patterns, demographics, previous engagement, purchase history, and other indicators of purchase intent.
The result is a more targeted audience and a campaign built around the shoppers most likely to buy.
Creative That Gets Your Dealership Noticed
Once we identify the audience, we put the right message in front of them.
IMS develops professionally designed creative around your dealership, sales event, brand, market, and campaign objectives. From major sales events to trade-up campaigns and targeted customer marketing, every piece is designed to stand out and create a reason to act.
Connected by Maestro™
From the Mailbox to Maestro™
Direct mail gets the shopper’s attention. Maestro™ can keep the conversation going.
QR codes and personalized URLs can take shoppers directly from the mail piece into a customized Maestro AI Conversion Portal™ instead of sending them back to the traditional OEM website experience.
Once there, shoppers can explore inventory, value their trade, explore payments, interact with AI, read reviews, and take the next step toward an appointment.
Turn a Mail Response Into a Digital Relationship
Traditional direct mail often stops when the shopper responds.
With Maestro, the response can become the beginning of an ongoing digital customer journey.
Shopper Identification helps recognize engagement and buying behavior, while Maestro provides the tools to continue the conversation and help move shoppers toward a purchase.
The result is a direct mail campaign that doesn’t simply generate responses—it creates measurable digital engagement.
Know What Happens After the Mail
IMS believes dealerships should know what their marketing produced.
Our sales verification process uses trusted third-party providers to authenticate in-market sales and match campaign activity to actual dealership results. Campaign results and sales metrics are delivered back to the dealership in a clear, usable reporting format.
That accountability is at the heart of the Pay-for-Performance model.
Direct Mail Built Around Results
IMS takes the risk. You pay for performance.
We combine proven direct mail expertise, sophisticated audience targeting, compelling creative, verified sales attribution, and Maestro™ digital engagement to create campaigns designed around one objective:
Find more buyers. Create better engagement. Sell more vehicles.
Build Your Next Campaign Around Performance
Talk with an IMS expert about a direct mail program designed to produce measurable dealership sales.
Talk to an IMS Performance Marketing Expert