More Than Marketing.
We Create Conversions.
The Pioneers in Performance-Based Automotive Marketing
For over a decade, IMS has done things differently.
We built our company around a simple belief: if we expect a dealership to invest in our marketing, we should be willing to put our own money behind it too.
That philosophy helped pioneer the IMS pay-for-performance model. We underwrite campaigns, share the risk, and hold ourselves accountable for generating results.
When our dealers succeed, we succeed. It’s that simple.
A Decade of Performance
IMS has helped thousands of dealerships across the country conquest new customers, drive showroom traffic, and generate measurable sales opportunities.
Our culture has always been rooted in accountability, transparency, innovation, and results. We don't believe dealers should have to simply hope their marketing works. We believe a marketing partner should have skin in the game.
That commitment has helped IMS become a trusted automotive marketing partner, with programs supporting dealerships and leading automotive brands nationwide.
But while our philosophy hasn't changed, the way consumers shop for vehicles has.
And IMS is evolving with them.
From Conquest to Conversion
For over a decade, IMS has specialized in helping dealerships find and acquire customers.
Now, with Maestro™, we're applying that same performance mindset to what happens next.
Maestro™ is our next generation of digital marketing, shopper intelligence, reputation, and conversion technology designed to help dealerships turn more traffic into customers.
It connects the traditional strength of IMS with the modern automotive buying journey—helping dealers identify shoppers, personalize experiences, showcase their reputation, create trade opportunities, deliver relevant offers, and provide easier paths to action.
The mission is simple:
Reach more shoppers. Understand them better. Convert more of them.
Performance Marketing Meets AI
Maestro™ can make an IMS campaign even more powerful by extending the experience from the mailbox to a personalized digital buying journey.
But Maestro isn't dependent on direct mail.
It can operate as a standalone digital conversion platform, working alongside a dealership's existing website, advertising, CRM, and marketing channels to help convert traffic the dealership is already paying to acquire.
This gives IMS the ability to support the entire customer acquisition journey:
It's the natural evolution of the performance model we've believed in for over a decade.
Built for Dealers. Accountable to Dealers.
Technology changes. Media changes. Consumer behavior changes.
Our culture doesn't.
We still believe in putting performance first. We still believe marketing partners should be accountable. And we still believe the best relationships are created when the dealership and its marketing partner are working toward the same outcome.
That's why we're continuing to invest in new technology, AI, first-party shopper intelligence, and better conversion experiences—while staying true to the performance-based philosophy that built IMS.
10+ Years of Excellence
Decades of automotive marketing experience and innovation.
Performance-Based DNA
Our business was built around accountability and measurable results.
We Share the Risk
Our pay-for-performance programs put IMS money behind dealership success.
2,500+ Dealers
A history of helping dealers in all 50 states.
Automotive Expertise
Deep experience working with dealerships, dealer groups, manufacturers, and automotive technology partners.
Conquest + Conversion
Proven customer acquisition combined with next-generation Maestro™ conversion technology.
AI-Powered Innovation
Modern technology designed around how today's consumers actually shop.
Our Philosophy Hasn't Changed. Our Technology Has.
For over a decade, IMS has challenged the traditional agency model by putting our own performance on the line.
Today, we're bringing that same mentality to the digital buying journey.
Proven performance. Digital innovation. More conversions.
IMS — From Conquest to Conversion.
Careers
IMS is building the next generation of dealership marketing, and we're always looking for talented people who want to help shape what's next.
Connected by Performance
