PERFORMANCE-BASED MARKETING
We Don’t Sell Advertising.We Deliver Sales.
Traditional marketing asks dealerships to invest first and hope for results. IMS Performance-Based Marketing is different—we fund the campaign, assume the risk, and earn our success only when vehicles are sold.
A BETTER MARKETING MODEL
Marketing With Skin in the Game
Most marketing companies get paid whether the campaign works or not. IMS takes a different approach. We invest in the strategy, creative, data, and media required to reach qualified buyers—and we only succeed when your dealership sells vehicles.
That means our goals stay aligned with yours from campaign launch through verified sale.
Traditional Marketing
Pay for impressions, clicks, or leads
IMS Performance Marketing
Pay for verified vehicle sales
ADVANCED BUYER TARGETING
Find the Right Buyers First
Better campaign performance starts with better targeting. IMS combines first-party dealership data, market intelligence, behavioral signals, and predictive analytics to identify consumers most likely to purchase a vehicle.
Instead of marketing to everyone, campaigns focus on high-propensity buyers with the right message at the right time.
- Predictive buyer modeling
- Market and ownership signals
- Vehicle-level audience targeting
- Continuous campaign optimization
INTEGRATED MULTI-CHANNEL CAMPAIGNS
Every Campaign Working Together
Performance improves when every customer touchpoint is connected. IMS campaigns coordinate direct mail, digital media, dealership websites, personalized experiences, and trade tools into one continuous buying journey.
01
Direct Mail
High-impact formats designed to reach qualified households and drive measurable response.
02
Website Integration
Campaign traffic connects directly to dealership inventory, offers, and conversion experiences.
03
Personalized Landing Pages (PURLs)
Individual campaign destinations present relevant vehicles, offers, and next steps for each shopper.
04
Email & Digital Display
Coordinated digital touchpoints reinforce the campaign and keep your dealership top of mind.
05
Social Media
Targeted social campaigns extend reach and engage buyers across the platforms they use every day.
06
TradeJazz™ Instant Trade Value
Shoppers receive a fast, convenient trade estimate that moves them closer to an appointment.
CAMPAIGN ECOSYSTEM
One Connected Customer Journey
Direct Mail
→
Email & Display
→
Social Media
→
Website Integration
→
Personalized PURL
TradeJazz™
→
Qualified Shopper
→
Appointment
→
Vehicle Sold
See Performance Marketing in Action
Explore how integrated campaign components create a measurable path from first touch to vehicle sale.
HOW PERFORMANCE MARKETING WORKS
A Proven Process That Delivers Results
01
Identify
We use data and predictive intelligence to identify buyers with the highest purchase potential.
02
Engage
Integrated campaign touchpoints deliver relevant creative, offers, and personalized experiences.
03
Convert
Qualified shoppers move from campaign response to dealership engagement, appointment, and sale.
04
Verify
Sales are securely matched and verified so reporting and billing remain transparent.
SALES VERIFICATION
Every Sale Verified. Every Result Accounted For.
Before a campaign launches, IMS creates a campaign manifest that identifies the households and consumers included in the program.
After the campaign, secure DMS matching confirms which targeted shoppers purchased a vehicle. This creates clear attribution, transparent reporting, and performance-based billing tied to verified outcomes.
- Campaign manifest before launch
- Independent sales verification
- Secure DMS sales matching
- Transparent reporting
- Performance-based billing
- Bi-monthly campaign reporting
CERTIFIED & TRUSTED INTEGRATIONS
Secure. Transparent. Accountable.
CDK Global
Reynolds & Reynolds
RCI
ComplyAuto
Campaign Launch
→
Campaign Manifest
→
Secure DMS Match
→
Verified Vehicle Sale
→
Performance Report
→
Performance Billing
MARKETING WITHOUT THE RISK
Our Success Depends on Yours
The IMS model removes the uncertainty of traditional advertising and creates shared accountability around the result that matters most: vehicle sales.
01
IMS Funds the Campaign
We make the upfront investment in data, strategy, creative, and media.
02
No Upfront Advertising Investment
Your dealership can launch without committing traditional media spend first.
03
No Paying for Clicks
Campaign value is not measured by vanity metrics or activity alone.
04
Pay for Verified Sales
Performance billing is tied to securely matched, verified vehicle sales.
FLEXIBLE PERFORMANCE PROGRAMS
Solutions Built Around Your Goals
Choose the program structure that best supports your dealership, market, and growth plan.
Pay for Performance
Launch integrated campaigns and pay based on verified vehicle sales attributed to the program.
Guaranteed Performance
Build a program around defined objectives, clear accountability, and measurable campaign outcomes.
CAP Programs
Create a customized performance solution designed around specific inventory, audiences, and market opportunities.
MAXIMIZE EVERY CAMPAIGN
Enhance Results with Maestro™
Performance Marketing brings qualified shoppers to your dealership. Maestro™ transforms that traffic into a guided buying experience that answers questions, builds confidence, and moves shoppers toward an appointment.
AI Conversion Portals™
Talk to Your Car™
Shopper Intelligence
TradeJazz™ Instant Trade Value
Interactive Payment Experience
Reviews & Reputation
Self-Service Appointment Scheduling
Offers Engine™
Personalized Email Experiences
READY TO PUT MARKETING TO WORK?
Stop Paying for Advertising. Start Paying for Results.
Discover how IMS Performance-Based Marketing can help your dealership reach qualified buyers, create measurable demand, and sell more vehicles with less risk.