Data & Analytics
Performance You Can Measure
Sales Verification You Can Trust
Pay-for-Performance only works when results can be accurately measured and verified. IMS has built a transparent sales verification process designed to connect campaign activity to actual vehicle sales while protecting dealership data every step of the way.
IMS collaborates with trusted service providers, including CDK Global and Reynolds & Reynolds, to authenticate in-market sales. Sales matching integrates with major DMS providers, allowing IMS to verify results without providing unauthorized access to a dealership's database.
Sales Verification Protocol
Transparent From the Start
Before every campaign begins, IMS provides the dealership with the complete campaign manifest. This identifies the consumers being targeted, including their first name, last name, and full postal address.
At the end of the campaign, that manifest becomes the foundation for sales matching.
DMS sales data is integrated exclusively for the purpose of matching targeted consumers to qualifying vehicle sales. The process is designed so that no unauthorized access is granted to the dealership's DMS system, with third-party support available throughout the process.
DMS Certified Vendor
Security Built Into the Process
IMS works directly with DMS providers as a certified vendor to ensure data is encrypted and protected throughout the sales verification process.
IMS is an approved vendor with RCI, CDK Global, and ComplyAuto and follows applicable FTC Safeguards Rule and GLBA requirements.
IMS is also an officially approved marketing vendor with Chrysler, Dodge, Jeep & Ram, further demonstrating our commitment to the security, compliance, and integrity required by the automotive industry.
The Matching Process
From Campaign Manifest to Verified Results
Sales data is integrated with the IMS campaign manifest exclusively for sales matching purposes. Matching software processes the data, refines the results, and identifies qualifying sales.
The verified data and campaign metrics are then organized into a clear, user-friendly report for dealership review.
Your Data. Your Control.
Secure Matching Without DMS Access
IMS does not need unrestricted access to a dealership's customer database to measure campaign performance.
The sales data used for verification is integrated specifically for matching against the IMS campaign manifest. This creates a controlled process focused on one purpose: determining which targeted consumers ultimately purchased a vehicle.
The result is meaningful performance data without unnecessary access to sensitive dealership information.
Complete Campaign Visibility
Know What Your Marketing Produced
IMS delivers comprehensive sales reports and campaign metrics to the dealership bi-monthly, providing visibility into campaign performance throughout the program.
At the conclusion of the campaign, IMS can provide financial analysis to help the dealership understand the overall results and performance of the program.
This gives dealers a clear view of the journey from targeted consumer to verified sale.
More Than Reporting
Accountability Is Built Into Pay-for-Performance
Traditional marketing often reports impressions, clicks, responses, or leads. IMS goes further by connecting the campaign audience to verified vehicle sales.
That accountability is fundamental to the Pay-for-Performance model.
Data & Analytics