Digital Campaigns
More Ways to Reach the Right Shoppers
Digital Marketing Built Into Pay-for-Performance
Direct mail is the foundation of the IMS Pay-for-Performance program, but today's shoppers don't live in one channel. IMS extends each campaign with targeted digital marketing designed to put the dealership's message in front of the same high-value, in-market audience across email, digital display, and social.
It's all part of the program, giving dealerships more opportunities to reach, engage, and convert shoppers without adding another marketing program to manage.
One Campaign. More Touchpoints.
Don't Rely on One Marketing Channel.
IMS surrounds the targeted audience with coordinated marketing across the channels where today's shoppers spend their time.
Each channel reinforces the campaign while working together to create more opportunities for engagement and response.
Email Marketing
Keep the Conversation Going
Email adds another direct touchpoint to the Pay-for-Performance campaign, putting timely offers, vehicle messaging, sales events, and dealership communications directly in front of targeted shoppers.
When paired with direct mail, email reinforces the same campaign message and gives shoppers another reason to engage.
Digital Display
Stay in Front of In-Market Shoppers
Digital display extends campaign reach beyond the mailbox, keeping your dealership, vehicles, and offers in front of targeted shoppers as they continue researching online.
It's another opportunity to reinforce the campaign and bring shoppers back into the buying journey.
Social Advertising
Extend the Campaign Into Social
Social advertising adds another layer of visibility and engagement to the Pay-for-Performance campaign, helping dealerships reach targeted shoppers with compelling vehicle and offer content where they spend time every day.
More exposure means more opportunities for shoppers to engage.
All Roads Lead to Maestro™
Turn Marketing Engagement Into a Buying Experience
Whether a shopper responds to the mail, clicks an email, engages with a display ad, or interacts with social content, the campaign can drive them directly into a Maestro™ AI Conversion Portal.
Instead of sending shoppers back to the traditional OEM website experience, Maestro gives them a digital destination built specifically for conversion.
Once there, shoppers can explore vehicles, value their trade, explore payments, engage with AI, read reviews, and schedule an appointment.
More Touchpoints. More Opportunities. One Program.
The IMS Pay-for-Performance program combines proven direct mail with coordinated digital engagement to create more opportunities to reach the right shoppers.
We take the risk. We build the audience. We create the campaigns. We drive the engagement. You pay for verified performance.