Every dealership invests heavily to generate traffic. Maestro™ by IMS transforms that traffic into guided buying experiences that convert more shoppers into appointments and vehicle sales.
Maestro™ is an AI-powered Digital Retail Platform that transforms the way dealerships engage online shoppers.
Instead of treating every visitor the same, Maestro creates intelligent, personalized buying experiences that guide shoppers naturally from curiosity to confidence. Every interaction is designed to answer questions, remove friction, build trust, and move customers toward scheduling an appointment and purchasing a vehicle.
Maestro isn't designed to replace your existing dealership website. It complements it by creating a second digital experience focused entirely on conversion.
Whether a shopper arrives from digital advertising, direct mail, or another marketing campaign, Maestro ensures every click leads to an experience built to sell—not simply display inventory.
Maestro creates a guided experience that adapts to what each shopper needs next.
Maestro connects traffic from paid media, direct mail, digital campaigns, inventory advertising, and more to one consistent buying experience.
One of the greatest opportunities in automotive retail isn't the shoppers you know. It's the shoppers you don't.
Maestro's Shopper Identification technology helps dealerships recognize buying behavior long before a lead is submitted.
Today's customers expect immediate answers. Maestro delivers them.
AI-powered engagement keeps shoppers moving through the buying journey by providing helpful, personalized interactions around the clock.
Every marketing dollar should lead shoppers to the same destination.
Instead of directing customers back to a traditional OEM website experience, Maestro becomes the digital front door for every campaign.
Traffic can come from virtually anywhere:
No matter where shoppers begin their journey, Maestro provides one consistent, AI-powered buying experience designed to increase engagement and improve conversion.
Today's customers expect immediate answers.
Maestro delivers them.
AI-powered engagement keeps shoppers moving through the buying journey by providing helpful, personalized interactions around the clock.
Instead of replacing the sales team, AI extends the dealership's ability to educate and assist shoppers 24 hours a day, building confidence before human interaction ever begins.
Maestro connects inventory, payments, trade, reviews, AI assistance, and appointment scheduling into one continuous experience.
Maestro gives dealerships visibility into how shoppers interact with every marketing campaign and every Conversion Portal.
Measure the behaviors that matter: vehicle interest, repeat visits, engagement activity, model interest, shopping behavior, and buying intent.
Maestro helps dealerships turn the traffic they already invest in into more meaningful conversations, more confident shoppers, and more opportunities to sell.
See how Maestro™ can transform your marketing into an AI-powered customer journey that converts more of the shoppers you're already paying to attract.
